Soul Cards Tarot
Soul Cards is an international spiritual lifestyle brand created by Norwegian psychic medium Kristine Fredheim. The deck was developed collaboratively with illustrator Corina Nika, writer Eva Ekelund, and contributors Camille Chacra and Alessandra Salituri. The "Pink" variant refers to the Blush Pink edition — the deck is available in multiple colorways including Blush Pink, Midnight Black, White Dahlia, and Green Dream, all sharing the same card illustrations with different color palettes and accents. The brand has been featured in Forbes, Paper, and Nylon magazines, establishing it as a recognized name in the modern spiritual lifestyle space.
Official Website →Art Style & Visual Character
The Blush Pink edition features pale pink cards with delicate gold line-art illustrations, a lush floral motif, and shimmering gold foil accents throughout. The aesthetic is modern, minimal, and luxurious — more lifestyle product than traditional esoteric deck. Cards are printed on 350gsm art paper with a matte, velvety-touch finish, and gold hot foil printing appears on both cards and the packaging box. The design is simplified and archetype-inspired, using clean lines and floral photography elements rather than densely illustrated narrative scenes. The overall effect is elegant, Instagram-worthy, and distinctly contemporary.
Core Concept & Symbolism
The deck follows standard 78-card tarot structure with 22 Major Arcana and 56 Minor Arcana, inspired by traditional archetype cards but reimagined in a simplified, modern visual language. Rather than detailed RWS-style narrative scenes, the cards use symbolic line art and floral imagery to convey meaning, encouraging intuitive interpretation over memorized associations. The deck is positioned as a spiritual companion for modern seekers, designed to accompany personal growth, self-reflection, and spiritual practice without the weight of heavy occult tradition.
Reading Experience
Users describe the deck as "absolutely exquisite" with thoughtful attention to detail in both design and tactile quality. The simplified imagery makes it accessible for beginners and those new to tarot, though experienced readers accustomed to richly illustrated RWS-style decks may find the visual prompts too minimal for deep narrative readings. The deck has found its audience primarily among modern spiritual practitioners, wellness enthusiasts, and aesthetic-focused readers who appreciate tarot as both a divination tool and a beautiful lifestyle object. The multiple colorway options allow collectors to choose a version that matches their personal aesthetic.
Best Used For
- Beginners and modern spiritual seekers approaching tarot for the first time
- Aesthetic-focused readers who value premium design and tactile quality
- Daily pulls and intuitive self-reflection
- Gift giving due to its luxurious, non-intimidating presentation
- Instagram and social media content creation
- Readers who prefer minimal, clean visual language
Not Ideal For
- Experienced readers seeking richly illustrated narrative scenes for deep readings
- Practitioners of traditional esoteric or occult tarot
- Those who need strong visual storytelling cues on each card
Major Arcana (22 cards)
The 22 trump cards representing life's spiritual lessons and karmic influences
Minor Arcana (56 cards)
The 56 suit cards reflecting day-to-day events and practical influences
Wands
Fire element — passion, creativity, ambition, and spiritual growth
Cups
Water element — emotions, relationships, intuition, and inner feelings
Swords
Air element — intellect, conflict, truth, and mental clarity
Pentacles
Earth element — material world, finances, health, and practical matters
